Lowe's executive vice president of stores, Joe McFarland, has apologized for his random, bigoted remark during an internal presentation to employees about the "product of the week."
In a corporate video broadcast to store managers nationwide on Monday, Joe McFarland, Lowe’s executive vice president of stores, pronounced the $99 DeWalt 12-volt cordless drill the “number one power tool for the pros.”
McFarland, wearing a camouflage vest and seated in front of a sign that said “Lowe’s LoweDown,” went on to tout the features of this week’s spotlight item: “The thing is compact. It fits anywhere.”
And a customer profile: “Some of our Hispanic pros with smaller hands, this is perfect for them.”
Yeah, that's pretty random. Predictably, outrage ensued, prompting McFarland to apologize.
“I am sorry for a careless and ignorant comment I made during an associate broadcast yesterday,” McFarland said. “Our associates shared how my statement was harmful and inappropriate. This is a key reflection moment for me.”
McFarland said he takes “full responsibility” for his comment and said he would be spending the coming days and weeks with Lowe’s associates, customers and business leaders to try to “learn and grow from this moment.”
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