Russia's strategy of finding enough "meat" to outlast Ukraine is faltering badly so they've turned to ever more aggressive methods to get Russian men to sign up for Putin's war.
Source: NBC News
Security guard, fitness trainer, taxi driver: All important jobs in peacetime but, in wartime Russia, these are not for “real men.”
That’s the message the Kremlin is hoping will help boost recruitment efforts and replenish forces depleted by more than a year of grueling conflict in Ukraine.
The Russian Defense Ministry released a new advertising campaign this week centered on the idea, part of a broader push to entice military-age men to join the fight in large numbers and avoid the need for a new wave of conscription ahead of a widely expected Ukrainian counteroffensive.
A video that appeared across the ministry’s social networks Wednesday features three men going about their daily lives and working seemingly mundane jobs.
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